Social media is a must for any business as you need the traffic. Social is the easiest and fastest way to get a website referral machine up and running, bringing more unique visitors onto your site, giving you the audience you need to grow.
It doesn’t work as well without imagery though. And the images need to be optimised because if you have too large an image on your website, when you share it on social media, it’s only a fraction of the size. When you’ve got typography in there, such as the title of your blog post, it can be cut out of the image when you share it on Facebook or Twitter. It looks ridiculous, leaving you feeling like a fool when it happens.
When introducing imagery to your website, make sure you have something in place to optimise them by reducing the file size.
For WordPress users, there are plugins that can scale images to different sizes ensuring they’re optimised for whatever of the large social networks they are shared on.
Where do you get the images?
You can buy stock photography to use for commercial purposes on sales pages and other business material. Merchants include Fotolia.com, iStockPhotos.com and Shutterstock.com and even Adobe have an image marketplace, although they’re far more expensive.
If you don’t want to pay for images, what you need are photos with a Creative Commons licence. The largest inventory is at Flickr.com and you will need to check the licencing to ensure you can use it for commercial purposes. The only thing you need to do with creative commons images is cite the person it belongs to. It’s an image attribution that goes either with the photo, or anywhere on the page it’s displayed.
Even without an image, you can get traction but you’re best with them.
With or without them, quotes always go down well on social media for shares.
You can find a ton of quotes online. Whatever will resonate with your audience, you can take a quote and plug it into QuotesCover.com. Remember to include the author.
With the quote plugged in, select the social media option and then square. It’ll populate a square image with fancy typography and a solid colour background. You can click the insert button image to put your own custom background behind the quote.
It’s a seriously addictive tool, but nevertheless use it because you will get more shares – more so on Facebook. If you find yourself struggling with time management, there’s browser extensions like Freedom, which let you restrict the time on any website, including social if that’s what you need to do. If you have control over security settings from your broadband provider, most have parental controls features for safety, for which, at least with BT anyway, you can block sites from within the parental control section. Just log in and unblock it when you need it.
Back on point – When you’re posting images on your site, have click to share buttons enabled. Your blog posts and web pages, on WordPress sites anyway, it’s easy as you just add a social sharing plugin. You might also want to add a Pinterest share option as your web visitors can then pin your images, which can then be shared around Pinterest.
There are some marketers that claim the traffic on Pinterest is actually higher quality than search traffic as the unique visit sessions have a lower bounce rate. I can’t say that’s true as I haven’t focused on Pinterest but it’s certainly something you may want to try.
You will only find out what social media network will work best by experimenting. Unfortunately, that means giving them all a small amount of time to test the waters until you find the best fit that attracts the audience and readership your website needs.
The fastest way to test any social network is by using images because the visual element draws the eye, which is what you need to happen so people see it and are encouraged to share it, creating more exposure for you.