Making The Most Of Social Media In 2015

Video is by far one of the largest engagement tools businesses can use to attract, interact, and engage with customers. It’s the modern day phenomenon but understandably, not every business owner is comfortable doing video presentations, or has the financial resources to hire a professional videographer.

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And you don’t have to either.

If you don’t know much about social media, other than the fact that you need to implement it into your marketing strategy, the stats you need to know are that Facebook tops the charts. It’s by far the most used social media platform on the net.

Second to Facebook is actually YouTube. You may have thought Twitter would be up there, but that’s actually dropped in terms of business use, since the launch of Google Plus. Since Google owns YouTube any comments posted to the video site can be attributed to Google Plus.

That’s probably why in terms of social media Google now have two; YouTube and the Google Plus network, putting a stranglehold on the second and third most popular social media platforms.

Fourth on the list is Twitter with 284 million active users.

The statistics of active users by networks are:

  1. Facebook = 1.35 Billion
  2. YouTube = 1 Billion
  3. Google Plus = 540 Million
  4. Twitter = 284 Million
  5. Instagram = 200 Million
  6. LinkedIn = 187 Million

Using those stats, business owners can see at a glance where they need to be in terms of social media. Those are the platforms your competitors will be on, and if not, then beat them to the punch and put your business in front of the people using each of those platforms.

You might be thinking that you’re only interested in staying local and not branching into neighbouring areas, or overseas for that matter, but just because you’re marketing online, doesn’t mean you’re expanding your client base.

The vast majority of people in your neighbourhood are on those platforms. Some are on all of them, others have their preferences. Consumers have the luxury of using one or more of the social media platforms if they like, but for you as a business owner, you don’t have that luxury.

To be noticed you need to be everywhere your potential client base is and fortunately, with the right approach, you really can be in all the places at once.

The real benefits you gain by socialising your business

  1. Boost the traffic to your website
  2. Build your own loyal fan base
  3. Increase exposure to your target market
  4. Boost your search rankings
  5. Generate hot leads for your business
  6. Gain better insight to your industry
  7. Lower your advertising expenses
  8. Give your sales a welcome boost

Each one of the above are definite plus points to social media, and just one of those alone would be significant enough to persuade you to make the move, but the truth of it is, every one of those benefits can be experienced by any size of business. Yours included.

Regardless whether you’re a solo business, employ fewer than ten employees, or have over 250 employees… there’s growth to be had by tapping into social media.

Why it really matters

It is because it’s about more than just the numbers. Despite the first set of numbers being staggering, even more staggering to remember is that every single active user is a real person; someone who can have a say on how the household income is spent, and that can be revenue for your business.

The key to getting people doing business with you is to actually engage with them. Provide them a reason to follow and do business with you.

To get started, there are only a few points you have to keep in mind:

1) The tone of your voice or writing matters

If you’re on LinkedIn, you’re on a network for professionals, therefore the wording you use really matters and needs to reflect that platform. Likewise, for Twitter, keep it short and punchy because that’s what that platform is about.

Facebook is all about personal connections, but you need to balance personal information with business information. You can’t go too heavy on either or people won’t be nearly as likely to continually engage with your page.

2) Learn from what’s already working

If your company isn’t on social media, maybe you’re a new start-up or just late to the game, you will have competitors and others in your same industry but in different locations. Look them up, research them, and see what’s working for them.

It can actually be a good thing to get started now because much of the trial and error has been done by other businesses earlier in the social craze, allowing to shortcut your success and grow your fan base faster than before.

3) Your profile works best when it’s updated

Your profile should be brief so that it clearly describes your business. You don’t want that lengthy about page that will bore people, but one of the best ways to use it is to update it with your latest accomplishments.

When new people arrive on your Facebook page, they’re more likely to interact if they see that you’re profile has been updated. The simplest update you can put there is to rotate your customer testimonials. That way, you just need a couple of sentences to describe your service or product range, and then let your customers say what a real pleasure it is to do business with you.

The only way you can go wrong with social media marketing is to use it as a sales tool. People are on these platforms to engage, and not to buy. When they want to buy, they’ll know through their communications with you what you have to offer, and where to go to buy. That’s what your website is for.

The social pages you have are there as lines of communication and to give your business a human side. People do business with other people and the more they know about you, the more likely they are to become paying customers.